I just had a question come in that I thought might interest others . . . “In the career class that we teach at our college we use both the Strong and the SDS. Students seem to get the same overall theme codes most of the time and often the same occupations. But the occupations are coded differently. Since they both use RIASEC, which list is better to use?”
Here’s my simple answer first, then I’ll dig deeper. The Strong Occupational Scales compare respondents with typical workers in the occupations and generates scores that indicate the degree of similarity. The authors of the SDS materials coded the occupations by tasks performed and then assigned a code to each one. The code overlap between the Strong and SDS is about 75%.
This is a pretty important difference, since work satisfaction is much more related to work environment than tasks performed. People create work environments, not tasks. So if you have a bunch of Artistic-Social people performing Realistic-Investigative engineering tasks, their work environment will appeal more to Artistic-Social individuals than to Realistic-Investigative individuals. In fact the typical RI/IR engineer will feel like a fish out of water in that department.
The SDS addresses a very simple career exploration scenario: I like doing these tasks. What job titles (and majors, leisure activities, etc.) include these tasks?
The Strong addresses career exploration from several different directions: This is WHO I am and what I value (GOTs); this is WHAT I like doing (BISs); and this is WHERE–in terms of work environments–that I would find the most career satisfaction (composite Occupational Scales code). When the GOTs, BISs, and OSs all line up with the same code, career exploration is pretty straightforward. When they don’t, important clues to what’s going on with respondents isthe respondent is right there in the data. What’s really interesting to me is that in over 40 years of using the Strong, I’ve seen a LOT more profiles where the themes don’t line up than I have those that do. I kind of suspect that those with consistent themes tend to figure it out on their own–what Holland calls “self-directed.” People seek career counseling because they can’t figure it out on their own. If they could, there wouldn’t be a job market for career counselors!!